Etsy Help recommends that listing photos have a width and height of at least 2000 pixels (first photo at least 635 pixels). That is the official wording we cite — recommend, not a clause that says “zoom will be disabled.”
In our own tests, when the shortest side of the uploaded image is under 2000px, hover-to-zoom is unavailable — not a softer zoom, but no magnifier for desktop shoppers. We report that as our observation next to the Help link.
If you miss that floor, nothing in Shop Manager necessarily warns you. The listing can look fine in admin while buyers on the listing page simply cannot inspect stitches, grain, or print edges. That friction hurts trust on handmade and vintage goods where texture matters.
Fix path: export from your camera or design tool at real resolution, or use TagPeek’s conservative re-upload recipe in our rules library — target 2700×2025 (4:3), JPEG about 85%, sRGB, no alpha, under about 1MB — which clears both the 2000px recommendation and the separate 635px first-photo guidance.
TagPeek reads toward full-size image URLs on the listing you have open and flags zoom status as our observation next to Etsy Help wording. We do not estimate sales or promise ranking outcomes from fixing zoom.
Pair this note with Rule 05 (buyer experience when zoom is unavailable) and the free hover zoom checker feature page.
Etsy 官方建议宽高至少 2000px（首图至少 635px）—— 原文是 recommend。
我们实测：最短边 <2000px 时悬停放大不可用。Shop Manager 往往没有明显提示。
修复：按规则库保守配方重传，或用 TagPeek 在 live listing 上检测。
Source (official recommendation):出处（官方建议）： Etsy Help — What Are the Requirements for Listing Photos?Etsy Help — 商品图片要求 · Zoom-unavailable status is TagPeek’s test observation, not an Etsy quote. · 「放大不可用」为 TagPeek 实测观察，非 Etsy 原文引用。