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How Many Tags on Etsy? 13 Tags, 20 Characters Each (+ Example)

Etsy 标签能填几个？13 个，每个最多 20 字符

Checked against Etsy Help on 31 Oct 2026. The pages are linked where the facts come from, and listed again at the end.

You can add up to 13 tags on one Etsy listing. Each tag can hold 20 characters, and spaces count toward that 20. A short phrase still uses only one slot, so “gift for a friend” is one tag even though it is four words.

On How to Use Tags to Get Found in Search, Etsy says: “You can use up to 13 tags per listing. A single tag can be a short descriptive phrase.” The examples on that page are “silver earrings” and “minimalist jewelry.”

To edit them on Etsy.com, open Shop Manager, go to Listings, open the listing, and look under Item Options for Tags. Type the phrase and choose Add, and use the X if you want to remove one. In the Seller app, the same field is under Listings, the listing, then Details, Tags.

Which characters are allowed

The same help page says: “Tags can only include spaces, letters, numbers. You’re able to use ‘ and - within words and phrases, but cannot start your tag with these characters.”

Etsy then prints the letters it accepts. The list ends with an apostrophe and a hyphen, and it is the same in either language:

À Á Â Ã Ä Å Æ Ç È É Ê Ë Ì Í Î Ï Ñ Ò Ó Ô Õ Ö Ø Œ Ù Ú Û Ü Ý Þ ß à á â ã ä å æ ç è é ê ë ì í î ï ñ ò ó ô õ ö ø œ ù ú û ü ý þ ÿ ' -

Commas, periods, ampersands, percent signs, and emoji are not on that list, so I leave them out. If the form refuses to save, I delete the mark and keep the words.

Thirteen tags for one mug

This example is a mug I made up, not one from my shop. It is wheel-thrown speckled stoneware with a cream glaze, large enough for a latte, and I would list it as a gift for someone who just moved.

The title I would use is “Speckled stoneware latte mug, wheel thrown.” That is six words, which fits the 140-character title limit and the suggestion to consider fewer than 15 words on How to Create a Listing. The title says what the mug is. Some of those words show up again in the tags, and that is fine, because How to Use Etsy Stats says search looks at the title, the tags, and the attributes together. What I try not to do is spend three slots on small rearrangements of “handmade mug.”

I would leave housewarming out of the title. That same listing page says to put a holiday, an occasion, or a recipient in the title only when it is essential to what the item is. The mug is still a mug if nobody is moving, so the gift wording stays in the tags.

If the mug category offers a material or color attribute, I fill that menu too. The tags page says tags help when there is no matching attribute, and that buyer phrases such as “gift for her” belong in tags, so I put the menu facts in the menus and keep the tags for phrases a buyer would type, like the gift and the occasion.

The number after each tag is the character count, with spaces included.

  1. speckled stoneware (18). I put the clay here because a lot of people search for mug alone, and the material is what this cup actually is.
  2. ceramic coffee mug (18). This is the plain description a coffee drinker types when they want a mug to drink from.
  3. wheel thrown mug (16). The mug was thrown on a wheel, so the way it was made is its own search.
  4. cream glaze cup (15). This covers buyers who search by color, for a cream or off-white cup, even if they never type speckled.
  5. gift for a friend (17). I use this for the recipient, the same kind of phrase as “gift for her” on the tags help page.
  6. housewarming gift (17). I use this for the occasion, when someone has just got the keys to a new place.
  7. new home present (16). People also type this for the same move, and the wording is different enough that I keep both.
  8. rustic kitchen (14). I use this for the style and the room, when someone is furnishing a rustic kitchen.
  9. cozy cabin mug (14). This is a second style, aimed at a cabin or a softer room rather than a bright cafe.
  10. morning coffee (14). I use this for how the mug gets used, as a cup someone drinks from in the morning.
  11. large latte mug (15). I use this for the size and the drink, because the mug holds a latte.
  12. pottery lover gift (18). This is for someone who already owns mugs and wants the clay.
  13. handmade pottery (16). I keep one broader craft phrase so a general pottery search can still match, and I only use that broader phrase once.

Checklist before I publish

I keep this next to the listing form and go through it before I hit publish.

  • I fill all 13 slots, because each tag is another chance for the listing to match a search.
  • I count spaces before I paste, and I keep every tag at 20 characters or fewer.
  • I stick to spaces, letters, and numbers, and if I use an apostrophe or a hyphen it sits inside the phrase, not at the start.
  • I read the 13 phrases out loud, and if two of them sound like the same search I keep one.
  • Every tag has to be true for this item, so I do not borrow a word from a different product.
  • When the category has material and color menus, I fill those, and I use tags for the gift, the occasion, and anything the menu cannot hold.
  • I only leave a holiday word on the listing when I can actually ship that item for the holiday, because a Christmas tag in May on a mug that takes three weeks brings the wrong people in.
  • I only add “custom name” when personalization is actually turned on for that listing.
  • I keep a set of tags for each collection, and when a new color comes out I change the color slot instead of pasting the same 13 tags onto every listing.
  • After a spreadsheet upload I open the listing and read all 13, because a tag can get cut off in the CSV without any warning.
  • I click Publish changes, then I open the public listing and read the tags there, since the editor can still show a line I never saved.
  • When I want to see the live set, I open the listing and run the TagPeek tag checker. It lists the 13 tags on that page, including empty slots and anything over 20 characters, and it flags pairs that look nearly identical because they share most of the same longer words. It does not suggest new keywords.

Which search terms bring visits

On Etsy.com, open Shop Manager and choose Stats. How to Use Etsy Stats for Your Shop says to find How shoppers found you and then choose Etsy search, which shows the search terms people used to find your listings.

Visits refresh a few times a day rather than on every click, and the time of the last refresh is at the top of Stats.

That same page says your Stats are the most accurate place to see how your listings are doing in search. It also says that if you search Etsy while you are logged in, you may not see your own listings, and you may not see them move over time, so I use the Stats list instead of judging the listing from my own search.

When I change a tag

Etsy says: “If your listings aren’t performing as well as you’d like, try refreshing your titles and tags.” On that Stats page it also says to track which keywords bring the most traffic, and to replace keywords that are not bringing any.

I usually change one or two slots and then look at that Etsy search list again later. If I rewrite all 13 at once, I cannot tell which new phrase is the one that started showing up.

A tag edit does not move search in the same minute. On the search visibility page, Etsy says changes can take up to one day to show in search.

FAQ

How many tags can you add to an Etsy listing?

You can add up to 13 tags on one listing. A phrase like "gift for a friend" counts as one tag, even though it contains more than one word.

How many characters can an Etsy tag be?

Each tag can contain up to 20 characters, and spaces count toward that limit. "ceramic coffee mug" is 18 characters.

What characters are allowed in an Etsy tag?

Tags can include spaces, letters, and numbers. An apostrophe or a hyphen can sit inside the phrase, but the tag cannot start with either one. Etsy also lists accented letters on the tags help page.

Should title words be repeated in the tags?

A word can appear in both the title and a tag, because Etsy scans titles, tags, and attributes together. Use a different phrase in each slot, instead of filling three of them with rearrangements of "handmade mug."

Where do I see which Etsy search terms bring visits?

In Shop Manager, open Stats, then How shoppers found you, and choose Etsy search. That list is the search terms people used to find your listings.

Pages I checked

Audit your live listing Free image checker