① Can shoppers see you
① 买家能不能看到你
Photos, title front, and tags — what shows up before anyone clicks. Fix freezes and wasted slots first.
图片、标题前置与标签 —— 买家点进来之前看到的。先修会冻结与浪费的槽位。
Pre-publish text check
发布前文字预检
Paste title, tags, and description before you hit publish — catch freezes and wasted slots early.
发布前粘贴标题、标签与描述 —— 早点发现会冻结或浪费的槽位。
How we check: open the pre-publish page or full check.
怎么查:打开发布前预检或全面查一遍。
Free image size checker
免费图片尺寸检测
No extension, no upload — pure local canvas on this site.
不用装扩展、不上传 —— 本站纯本地 canvas。
How we check: open the detector and drop a file; pixels never leave your device.
怎么查:打开检测器拖入文件,像素不离开设备。
$Etsy profit calculator
$Etsy 利润计算器
See contribution after Etsy fees and payment processing, then optional returns / tax / overhead for planning. Local only — no sales volume estimates or rank-tracking theater.
先算 Etsy 费用与支付处理后的贡献利润,再可选叠退货 / 税费 / 开销做规划。纯本地 —— 不做销量估算或排名追踪戏。
Free forever
一直免费
- Quick calc + Offsite Ads toggle
- 单笔算(免费)+ 站外广告开关
- Discount / holiday scenarios
- 折扣 / 节日场景
- Planning costs: returns %, tax estimate, overhead $
- 规划成本:退货 %、税费估算、开销 $
- Local trend diary — no account
- 历史记录 —— 无需账号
Pro adds
Pro 额外
- Price it — reverse costs → list price
- 按目标利润反推价格(Pro)—— 从成本算出售价
- Multi-product table + CSV paste/import
- 批量算多个商品(Pro)+ CSV 粘贴/导入
- Same planning-cost knobs on B & C
- B / C 同样带规划成本旋钮
- SVG pocket bars + status mix
- SVG 到手条 + 状态环
How we check: open the profit calculator — fees from official Etsy rates; planning costs are merchant-side only.
怎么查:打开利润计算器 —— 费用按 Etsy 官方费率;规划成本仅卖家侧叠加。
Open profit calculator →打开利润计算器 →
Title first-words check
标题前置检查
Category grids show only the first ~40–50 characters — put buyer keywords up front so the listing can still be discovered.
分类页只显示前 40–50 字符 —— 把买家会搜的词放前面,商品页才更容易被发现。
How we check: preview the shortened title as it appears in grid layouts.
怎么查:模拟方格布局下的截断标题。
✎Title length & readability
✎标题长度与可读性
Titles have a 140-character limit — keyword stuffing hurts readability.
标题上限 140 字符 —— 堆关键词会损害可读性。
How we check: measure character count and flag repetition patterns Etsy discourages.
怎么查:统计字符数并标注 Etsy 不鼓励的重复堆砌。
② After you get the report
② 拿到报告之后
Prioritized findings with explanations and next steps. Applicable Etsy guidance links to the source; TagPeek heuristics are labeled separately.
按优先级排列检查结果,说明原因和下一步;适用的 Etsy 建议附出处,TagPeek 自定义建议单独标注。
Real pixel read
按真实尺寸读取
A listing may expose a smaller preview. Preview dimensions do not establish original image size or zoom availability.
商品页可能展示较小的预览图;预览尺寸不能证明原图尺寸或真实放大效果。
How we check: resolve toward full-size image URLs Etsy exposes and read width × height from the binary.
怎么查:沿 Etsy 暴露的全尺寸链接读取二进制宽高。
Rule 06 · Why the URL lies
规则 06 · 为什么 URL 会骗人
794px — what the listing page gives you商品页的链接
→
1588px — your actual master file你电脑里的原图
Same listing — the URL on the page is not the size of your file.
同一个商品页 —— 页面上的 URL 不等于你文件的真实大小。
Image-size guidance & zoom review
图片尺寸建议与放大效果复核
Etsy recommends photos of at least 2000px. Dimensions alone do not establish whether zoom is available. Verify the behavior on the live listing.
Etsy 官方建议至少 2000px;不能仅凭尺寸确认能否放大,请到真实商品页验证。
How we check: read shortest-side pixels, compare to the published ≥2000px recommendation, and flag zoom status as our observation.
怎么查:读取最短边像素,对照官方 ≥2000px 建议,并以我们的观察标注 zoom 状态。
SAMPLE · 2000px示例 · 2000px
SAMPLE · 2500px示例 · 2500px
Illustrative zoom demo. Image dimensions do not confirm live zoom availability.
放大效果示例;图片尺寸不能确认真实商品页能否放大。
▢Crop safe zone
▢裁切安全区
Search grids and category pages crop your art — buyers may never see edges you care about, so the subject they find looks incomplete.
分类页与搜索结果会裁图 —— 买家可能看不到你在意的边缘,搜到的主体像被切掉。
How we check: overlay Etsy’s 1:1, 4:5, and 4:3 crop frames and highlight subject outside the safe zone.
怎么查:叠加 1:1、4:5、4:3 裁切框,标出安全区外的主体。
🖼Photo count & guidance
🖼图片数量与建议
Etsy allows up to 20 photos — empty slots are missed detail for buyers.
Etsy 最多 20 张图 —— 空位等于少展示细节。
How we check: count images on the live listing and note how many slots remain.
怎么查:统计线上商品页上的图片数与剩余空位。
¶Description depth & keyword coverage
¶描述深度与关键词覆盖
Descriptions should answer what buyers search for — not just repeat the title.
描述应覆盖买家会搜的信息 —— 而不是重复标题。
How we check: scan description length and overlap with title/tags for gaps.
怎么查:看描述长度及与标题/标签的重叠与缺口。
13 tag slots usage
13 标签用量
See how many of Etsy’s 13 tags you use, which slots are empty, and which duplicate the title — empty or near-duplicate slots are wasted exposure.
看 13 个标签用了几个、哪些空位、哪些与标题重复 —— 空位与近重复都是浪费的曝光。
How we check: list every tag from the live listing and mark duplicates and blanks.
怎么查:列出线上商品页全部标签,标重复与空位。
Your tags vs category hot terms
你的标签 vs 类目高频词
See how many high-frequency category terms you missed and how many of your 13 slots are wasted on repeats — diagnosis, not “copy their tags.”
看你漏了多少类目高频词、13 槽里有多少浪费在重复词 —— 是诊断,不是「照抄竞品」。
How we check: compare your tags to category high-frequency terms (API when available; on-device fallback otherwise) and cite Etsy’s tag rules.
怎么查:把你的标签与类目高频词对比(有 API 用 API,否则你这台电脑回退),并附 Etsy 标签规则出处。
#Tag generator
#标签生成器
Get candidate tags based on your product — you still choose what to publish.
按你的商品页给出候选标签 —— 仍由你决定发布什么。
How we check: suggest tags from your title and description text (no marketplace volume guesses).
怎么查:从标题与描述文本建议标签(不做大盘搜索量猜测)。
☰Attribute completeness
☰属性完成度
Etsy filters search with item details — empty attribute blocks mean missed filters.
Etsy 用 item details 做筛选 —— 整块空着就进不了那些筛选项。
How we check: compare required and recommended attributes for your category against what is filled in.
怎么查:对照类目要求与已填属性,标出空缺。
Layered fix list
待办分层
🔴 Critical · 🟠 Hurts visibility · 🟢 Already good · 💊 Prescription
🔴 致命 · 🟠 挡曝光 · 🟢 做对了 · 💊 处方
How we check: map each failed rule to a severity band so you fix red before orange.
怎么查:每条未通过规则映射到严重等级,先修红再修橙。
↗One-click edit jump
↗一键跳去改
Every fix item links straight to that listing’s Etsy edit screen.
每条修复都能跳到该商品页的 Etsy 编辑页。
How we check: build edit URLs from the listing ID on the page you audited.
怎么查:根据当前商品页 ID 生成编辑链接。
Official sources
规则原文
Every conclusion cites Etsy Help or seller handbook pages you can open yourself.
每条结论附 Etsy Help 或卖家手册链接,你可自行核对。
How we check: attach the rule library link behind each audit row.
怎么查:每条审计行附带规则库出处链接。
③ Free tools & scale
③ 免费工具与规模化
Local image check and profit calculator stay free. Score history today; whole-shop CSV when Studio ships.
本地查图与利润计算器一直免费。今天先看分数历史;Studio 上线后可出整店 CSV。
📈History trends
📈历史趋势
See how your listing score moves after each audit — not a sales forecast.
看每次检测后分数变化 —— 不是销量预测。
How we check: store audit snapshots locally and chart score over time.
怎么查:本地保存检测快照并绘制分数曲线。
🏅Progress & badges
🏅进度与徽章
Track how many listings you improved and which milestones you unlocked.
记录改了多少条商品页、解锁了哪些里程碑。
How we check: count resolved fix items and completed audit streaks in local storage.
怎么查:在本地统计已修复项与连续检测 streak。
⬇Export CSV
⬇导出 CSV
Share the fix list with a VA or teammate without screenshots.
把待办导出给助理或团队,不用截图。
How we check: download the same prioritized rows you see in the popup.
怎么查:下载与弹窗相同的优先级列表。
Whole-shop bulk scan (Studio)
整店批量扫描(Studio)
For multi-shop sellers, agencies, and consultants — re-check a whole shop into one sortable, filterable, CSV-exportable report. Coming soon; join the waitlist on Pricing.
面向多店卖家、代运营与顾问 —— 一次性检测整店,出可排序、可筛选、可导出 CSV 的报告。即将推出;在定价页加入候补名单。
How we check: same rule library as a single-listing audit, run across every listing in the shop.
怎么查:与单条商品页同一套规则库,扫过店铺里每一条。