From first publish to a healthier shop

从第一次发布,到把店铺养健康

TagPeek checks readable listing fields against Etsy’s published guidance where it applies, plus TagPeek heuristics — by stage: get started, day-to-day ops, scale up.

Every item states what we check, which source it uses, and how you can verify it yourself.

What you get

Four audit pillars — title, tags, photos, description — each with a live demo you can verify yourself.

Title — put what buyers see first

Category pages cut it off early. We preview the first ~40–50 characters and flag stuffing against the 140-character limit.

How we check: measure length and preview how the grid cuts the title — no search-volume guesses.

Category demo: Kitchen

Tags — 13 slots, no wasted exposure

Empty or near-duplicate slots burn reach. Restricted-word hits (trademarks) get a safe swap suggestion with the policy link.

How we check: list every tag from the live listing; flag blanks, duplicates, and restricted terms.

Photos — real pixels, not the 794px preview

Same demos across kitchen, jewelry, art print, and paper — the URL on the page is not your master file size.

How we check: resolve full-size URLs and read width × height from the binary.

Category demo: Kitchen

Description — depth buyers search for

Descriptions should answer materials, size, and use — not just repeat the title. We scan length and overlap gaps.

How we check: scan description length and overlap with title/tags.

Read the checklist →

TagPeek report with description and fix list
Report sample — severity list with official sources

① Can shoppers see you

Photos, title front, and tags — what shows up before anyone clicks. Fix freezes and wasted slots first.

Pre-publish text check

Paste title, tags, and description before you hit publish — catch freezes and wasted slots early.

How we check: open the pre-publish page or full check.

Free image size checker

No extension, no upload — pure local canvas on this site.

How we check: open the detector and drop a file; pixels never leave your device.

Etsy profit calculator

See contribution after Etsy fees and payment processing, then optional returns / tax / overhead for planning. Local only — no sales volume estimates or rank-tracking theater.

Free forever

  • Quick calc + Offsite Ads toggle
  • Discount / holiday scenarios
  • Planning costs: returns %, tax estimate, overhead $
  • Local trend diary — no account

Pro adds

  • Price it — reverse costs → list price
  • Multi-product table + CSV paste/import
  • Same planning-cost knobs on B & C
  • SVG pocket bars + status mix

How we check: open the profit calculator — fees from official Etsy rates; planning costs are merchant-side only.

Open profit calculator →

Title first-words check

Category grids show only the first ~40–50 characters — put buyer keywords up front so the listing can still be discovered.

How we check: preview the shortened title as it appears in grid layouts.

Title length & readability

Titles have a 140-character limit — keyword stuffing hurts readability.

How we check: measure character count and flag repetition patterns Etsy discourages.

② After you get the report

Prioritized findings with explanations and next steps. Applicable Etsy guidance links to the source; TagPeek heuristics are labeled separately.

Real pixel read

A listing may expose a smaller preview. Preview dimensions do not establish original image size or zoom availability.

How we check: resolve toward full-size image URLs Etsy exposes and read width × height from the binary.

Image-size guidance & zoom review

Etsy recommends photos of at least 2000px. Dimensions alone do not establish whether zoom is available. Verify the behavior on the live listing.

How we check: read shortest-side pixels, compare to the published ≥2000px recommendation, and flag zoom status as our observation.

Crop safe zone

Search grids and category pages crop your art — buyers may never see edges you care about, so the subject they find looks incomplete.

How we check: overlay Etsy’s 1:1, 4:5, and 4:3 crop frames and highlight subject outside the safe zone.

Photo count & guidance

Etsy allows up to 20 photos — empty slots are missed detail for buyers.

How we check: count images on the live listing and note how many slots remain.

Description depth & keyword coverage

Descriptions should answer what buyers search for — not just repeat the title.

How we check: scan description length and overlap with title/tags for gaps.

13 tag slots usage

See how many of Etsy’s 13 tags you use, which slots are empty, and which duplicate the title — empty or near-duplicate slots are wasted exposure.

How we check: list every tag from the live listing and mark duplicates and blanks.

Your tags vs category hot terms

See how many high-frequency category terms you missed and how many of your 13 slots are wasted on repeats — diagnosis, not “copy their tags.”

How we check: compare your tags to category high-frequency terms (API when available; on-device fallback otherwise) and cite Etsy’s tag rules.

Tag generator

Get candidate tags based on your product — you still choose what to publish.

How we check: suggest tags from your title and description text (no marketplace volume guesses).

Attribute completeness

Etsy filters search with item details — empty attribute blocks mean missed filters.

How we check: compare required and recommended attributes for your category against what is filled in.

Layered fix list

🔴 Critical · 🟠 Hurts visibility · 🟢 Already good · 💊 Prescription

How we check: map each failed rule to a severity band so you fix red before orange.

Official sources

Every conclusion cites Etsy Help or seller handbook pages you can open yourself.

How we check: attach the rule library link behind each audit row.

③ Free tools & scale

Local image check and profit calculator stay free. Score history today; whole-shop CSV when Studio ships.

History trends

See how your listing score moves after each audit — not a sales forecast.

How we check: store audit snapshots locally and chart score over time.

Progress & badges

Track how many listings you improved and which milestones you unlocked.

How we check: count resolved fix items and completed audit streaks in local storage.

Export CSV

Share the fix list with a VA or teammate without screenshots.

How we check: download the same prioritized rows you see in the popup.

Whole-shop bulk scan (Studio)

For multi-shop sellers, agencies, and consultants — re-check a whole shop into one sortable, filterable, CSV-exportable report. Coming soon; join the waitlist on Pricing.

How we check: same rule library as a single-listing audit, run across every listing in the shop.

Quick answers

Is TagPeek a product research tool?

No. It audits listings against Etsy’s published rules before you publish and after you publish. It does not estimate demand or tell you what to sell.

Does TagPeek upload my listing photos?

No. Pixel checks run in your browser. The extension reads image URLs Etsy already serves when you click the icon on a listing page.

What does the free tier include?

Unlimited on-device scoring in the extension; 6 server API tag lookups per day for all 13 tags. No account. The website image checker and profit calculator are also free and local.

What we don’t do: sales estimates, search-volume guesses, rank tracking, writing back to Etsy. We do not monitor competitors for you in the background.

It is not a product-research tool or a photo editor — it is a quality check before you publish and after you publish.

TagPeek report sample with score ring and fix list
Tab + screenshot — the report sellers actually use

Image-size guidance: Etsy recommends at least 2000px on both sides. This tool measures image dimensions; it cannot establish live zoom availability from dimensions alone. Verify zoom on the listing itself.