· TagPeek
· TagPeek
Pre-holiday Etsy checklist: 9 things to fix before Q4
旺季前 Etsy 清单：Q4 前要修的 9 件事
- Confirm first photo ~635px (Rule 02) before Q4 ads. 开 Q4 广告前确认首图约 635px（规则 02）。
- Verify desktop image-zoom; short side under ~2000px disables it (Rule 01). 桌面核实图片放大；短边低于约 2000px 会关掉（规则 01）。
- Local-check masters before bulk upload — skip the 794px trap (Rule 06). 批量上传前本地测原图——避开 794px 陷阱（规则 06）。
- Flatten transparent PNG heroes if tiles go black (Rule 08). 搜索瓷片发黑时压平透明 PNG 首图（规则 08）。
- Fill attributes, 13 distinct tags, and put product words first in the title within 140 chars. 填属性、13 个互不重复标签，标题名词前置并守住 140 字符。
- Scan description facts; re-run listing health for one snapshot score. 扫描述事实；重跑商品页健康分拿一张快照。
- Schedule six weeks early; split photo vs metadata owners. 提前六周排期；照片与字段分人负责。
- Shared heroes must still represent each holiday listing you advertise. 共用首图仍须代表你在节日广告里推的每个商品。
- Re-audit paused listings you reactivate for the season. 旺季重新启用的暂停商品页要再审计。
Before the rush
旺季来临之前
I learned Q4 the hard way: traffic magnifies small listing defects. A soft hero, missing attributes, or a shortened title hurt more when competition spikes. This checklist lists nine fixes TagPeek can verify against Etsy’s published rules — no sales estimates, no secret ranking formula.
我自己的 Q4 是踩坑学会的：流量会放大细小的商品页缺陷。首图偏软、缺属性、或标题被截断，在竞争升温时更伤人。这份清单列出九项 TagPeek 可对照 Etsy 公开规则核实的修复——没有销量估算，也没有秘密排名公式。
I schedule this checklist six weeks before peak so page refreshes and attribute batch edits finish before daily order volume spikes.
我会把清单安排在高峰季前六周执行，好让页面刷新与属性批量编辑在日单量飙升前完成。
Photos and ownership
图片与分工
In our shop, photo checks go to whoever exports files; metadata checks go to whoever owns admin. Splitting roles stops one tired editor from skipping attributes.
我们店里，照片检查交给导出文件的人；字段检查交给管后台的人。分工可避免一个疲惫编辑漏掉属性。
Variation listings often share one hero — I confirm that hero still represents each holiday listing I push in ads.
变体商品页常共用首图——我确认这张首图仍能代表我在节日广告里推的每个商品。
Gift sections still need per-listing audits. Featured placement does not fix weak files.
店铺礼品分区仍需逐条商品页审计。精选位置不会把弱文件变好。
Bundles should read at thumbnail scale. Collages of tiny products can pass pixels while failing a squint test.
套装应在缩略图尺度下仍可读。细碎商品拼贴可能过像素关，却过不了眯眼测试。
Processing time and shipping profiles affect conversion but sit outside photo checks — I update them in separate ops sessions so checklist work stays focused.
制作时间与物流配置影响转化，但不在照片检查范围内——我另开运营时段更新，让合规工作保持专注。
Policy-prohibited claims are separate from pixel rules. Read Etsy policy pages for your category before holiday copy pushes.
政策禁止的宣称与像素规则是分开的。节日文案上线前，先读你类目对应的 Etsy 政策页。
Paused listings I reactivate for the season get fresh audits — last year’s photos may fail current floors after platform updates.
为旺季重新启用的暂停商品页，我会重新审计——去年的照片可能因平台更新而不再满足当前下限。
After bulk CSV imports, I spot-check heroes and attributes on top listings before launching sales.
CSV 批量导入后，开促前我会抽查头部商品的首图与属性。
I keep a one-pager by the packing table: 635 hero, 2000 zoom side, thirteen tags, 140 title chars, attributes filled — each with a rule link.
我在打包台放一页纸：635 首图、2000 放大边、13 个标签、140 标题字符、属性填齐——每项附规则链接。
Priority when time is short
时间紧时的优先级
When two fixes fail at once, I fix photos first — metadata cannot restore detail lost to undersized uploads.
两项同时失败时，我先修照片——字段救不回因上传过小而丢失的细节。
I save detector-approved export presets in a shared folder dated for the holiday season.
我会把检测器认可的导出预设，放进共享盘里标注旺季日期的文件夹。
I re-audit weekly during launch sprints; monthly for stable catalogs.
上新冲刺期我每周复审；稳定目录可每月一次。
Buyers asking repeated size questions signal photos or attributes need work even when scores pass.
买家反复问尺寸，说明照片或属性仍需改进——即便分数已通过。
Watermarked heroes may affect program eligibility — detector self-checks remind me before seasonal pushes.
带水印的首图可能影响项目资格——检测器自检会在旺季冲刺前提醒我。
sRGB exports remain my default in exactly what to re-uploads to reduce color shift after Etsy processing.
重新上传配方里我仍默认用 sRGB 导出，以降低 Etsy 处理后的色偏。
I do not rewrite listings from forum demotion myths. I stick to verifiable requirements in the rules library.
我不会按论坛里的「降权传说」改商品页。只信规则库里可核实的要求。
Before I ramp Etsy Ads spend, I open each promoted listing and audit it — ads amplify whatever buyers land on, good or bad.
广告放量前，我会打开每条要推的商品页做审计——广告放大的是买家落地页，好坏都会被放大。
If the title fails first, I fix the start of the title before rewriting all thirteen tags — buyers see titles in more places than tags.
若标题先失败，我先修标题前置，再重写全部 13 个标签——买家在更多界面看到的是标题，不是标签。
After flattening transparent heroes, I re-run the local check on the flattened master so zoom and display both pass.
压平透明首图后，我对压平后的原图再跑本地检测，让放大与展示都过关。
Print the nine items as a paper checklist and tick boxes during a live audit with your team — low tech, hard to skip steps.
把九项打成纸质清单，团队现场审计时勾选——低科技，却很难跳步。