· TagPeek
· TagPeek
Pre-holiday Etsy checklist: 9 things to fix before Q4
旺季前 Etsy 清单：Q4 前要修的 9 件事
Q4 traffic magnifies small listing defects. A soft hero, missing attributes, or truncated title hurt more when competition spikes. This pre-holiday checklist lists nine fixes TagPeek can verify against Etsy-published rules — no sales estimates, no secret ranking formulas.
One: confirm first listing photo meets the published size floor near 635px on width and height documented in Rule 02. Search grids reuse that hero; sub-floor files look blurry next to sharper neighbors.
Two: verify hover-to-zoom on desktop using the live listing. Shortest side under the published near-2000px threshold disables zoom entirely per Rule 01. Fix pixels before spending on ads.
Three: run the free local image checker on masters before bulk uploads. Avoid the 794px preview trap from right-click saves documented in Rule 06.
Four: flatten transparent PNG heroes if search tiles render black or gray backgrounds — see Rule 08 and test buyer-facing cards.
Five: fill category item details attributes filters expect. TagPeek attrs-complete shows gaps on the live page; empty fields skip structured discovery paths.
Six: use all thirteen tag slots with distinct intent. Remove near-duplicates flagged by the tag checker; do not copy the entire title into every slot.
Seven: front-load the first 40 characters of titles with clear product nouns buyers see before truncation in category grids. Stay within the 140-character ceiling measured in the title audit.
Eight: scan description structure for missing facts you promise elsewhere — dimensions, materials, processing time. TagPeek flags structural gaps where readable on the listing URL.
Nine: re-run listing health after fixes for a single snapshot score. Scores summarize rule alignment you can trace to linked Help sources, not projected revenue.
Schedule this checklist six weeks before your peak season so CDN refreshes and attribute batch edits finish before daily order volume spikes.
Assign photo checks to whoever exports files; assign metadata checks to whoever owns admin. Splitting roles prevents one tired editor from skipping attributes.
Variation listings inherit shared heroes — confirm the hero still represents each SKU you push in holiday ads.
Gift sections in your shop still need per-listing audits. Featured placement does not normalize weak files.
Bundles should read at thumbnail scale. Collages of tiny products pass pixels while failing squint tests.
Processing time and shipping profiles affect conversion but sit outside photo checks — update them in separate ops sessions so compliance work stays focused.
Policy-prohibited claims are separate from pixel rules. Read Etsy policy pages for your category before holiday copy pushes.
Paused listings reactivated for season need fresh audits — last year’s photos may fail current floors after platform updates.
International shops should verify Help-linked numeric floors still match after locale redirects; numbers usually stay consistent.
Teams using research tools should keep research output in planning docs and TagPeek results in publish checklists — complementary tasks, not substitutes.
After bulk CSV imports, spot-check heroes and attributes on top SKUs before launching sales.
Keep a laminated one-pager at the packing table: 635 hero, 2000 zoom side, thirteen tags, 140 title chars, attributes filled — each with a rule link.
When two fixes fail simultaneously, fix photos first — metadata cannot restore detail lost to undersized uploads.
Document export presets approved by the detector recipe in a shared drive folder dated for the holiday season.
Re-audit weekly during launch sprints; monthly for stable catalogs.
Buyers asking repeated size questions signal photos or attributes need work even when scores pass.
Watermarked heroes may affect program eligibility — detector self-checks remind you before seasonal pushes.
sRGB exports remain the default recommendation in re-upload recipes to reduce color shift after Etsy processing.
Do not rewrite listings from forum demotion myths. Stick to verifiable requirements in the rules library changelog.
TagPeek extension clicks are intentional — open each listing you promote in ads and audit before spend ramps.
Free tier audits cover six listings per day; plan batches across mornings if your catalog is large.
Pro tier raises quota for shops auditing entire holiday collections — pricing unchanged on this checklist page.
Share checklist links with VAs alongside rules library URLs so fixes cite official sources.
When checklist item nine score rises after item one through eight, you know which edit moved alignment — not rank, alignment.
Holiday overlays on heroes stay inside crop safe zones in the detector previews.
Finish with contact.html if you hit extension errors — include listing URL and screenshot, not guessed rank impact.
Print the nine items as a paper checklist and tick boxes during a live audit session with your team — low tech, hard to skip steps.
Shops running Etsy Ads should audit organic listing URLs before scaling spend; ads amplify the listing buyers land on, good or bad.
If item seven fails, fix title front-load before rewriting all thirteen tags — buyers see titles in more surfaces than tags.
Vintage inventory with one-off photos needs per-item heroes; batch templates skip checklist item one silently.
After item four flattening fixes, re-run item three locally on the flattened master so zoom and display both pass.
Holiday customer service macros should link to accurate processing times in descriptions — checklist item eight supports that promise.
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