· TagPeek
· TagPeek
What Etsy checks before demoting
Etsy 降权前检查什么
- Stick to published photo, zoom, tag, title, and description signals — no secret formula. 只盯公开的照片、放大、标签、标题、描述信号——没有秘密公式。
- Fix undersized heroes first; metadata cannot restore lost detail. 先修不够大的首图；字段救不回丢掉的细节。
- Audit the live listing URL after publish, not only admin drafts. 发布后审计线上商品页链接，不要只盯后台草稿。
Sellers ask me what Etsy checks before a listing loses visibility. Etsy does not publish a single demotion checklist with weights, so any blog claiming a secret formula is guessing. TagPeek sticks to requirements Etsy states in public: photo size, zoom behavior, tag count, title length, and description structure.
常有卖家问我：商品页失去曝光前，Etsy 查什么。Etsy 并未公布带权重的单一「降权清单」，因此任何声称掌握秘密公式的博客都是猜。TagPeek 只对齐 Etsy 公开声明的要求：照片尺寸、放大行为、标签数量、标题长度与描述结构。
Why photos come first
为什么先看照片
Photos are the fastest objective signals. Sub-635px heroes can look soft in search grids next to sharper neighbors. Sub-2000px short sides disable hover-zoom, which hurts categories where texture closes sales. A blurry upscale may pass the number check while failing what buyers write in reviews.
照片是最快的客观信号。低于 635px 的首图，在搜索网格里会比更清晰的邻居显得软。最短边低于 2000px 会关闭图片放大，在纹理决定成交的类目尤其伤。模糊放大可能过数字关，却过不了买家写在评价里的观感。
Titles over 140 characters get cut off awkwardly. Keyword stuffing reads poorly on mobile search cards. TagPeek measures live titles on the listing URL, not drafts sitting in admin.
超过 140 字符的标题截断难看。关键词堆砌在手机搜索卡片上读感很差。TagPeek 量的是商品页链接上的线上标题，不是后台里的草稿。
Duplicate tags reduce coverage of buyer intents. Empty slots leave queries unmatched. Neither TagPeek nor research tools can see Etsy’s private ranking model, but fixing obvious waste matches the habits Etsy repeats in Help articles.
重复的标签会降低对买家意图的有效覆盖。空槽则让查询对不上。TagPeek 与调研工具都看不到 Etsy 的私有排名模型，但修掉明显浪费，能贴近 Help 文章反复强调的做法。
Descriptions matter for conversion and policy even when search weight is debated. Broken markup, missing dimensions, or prohibited claims create support risk. TagPeek scans structure where the page exposes fields.
即便搜索权重仍有争议，描述仍关乎转化与政策。损坏的标记、缺失尺寸或禁止宣称会带来客服风险。扩展能在页面读到字段时，TagPeek 会扫描结构。
“Demotion” is not always punishment. New listings lack history. Seasonality shifts demand. A listing audit clears fixable blockers but does not replace merchandising or customer service.
「降权」不总是惩罚。新商品页缺乏历史。季节性会改变需求。合规审计能清掉可修的障碍，但替代不了陈列与客服。
How I audit without chasing myths
我怎么不追传说地审计
We don't guess sales, hours saved, or dollar value from using TagPeek. Scores summarize rule fit you can verify with linked sources, not projected revenue.
我们不会估算使用 TagPeek 节省的销量、工时或美元价值。分数概括你可用链接来源核实的规则对齐，不是预计营收。
Analytics platforms that forecast orders answer whether a niche looks crowded. TagPeek answers whether your published hero still enables zoom today.
从市场汇总预测订单的分析平台，回答的是品类是否拥挤；TagPeek 回答的是：你发布的首图今天是否仍能启用放大。
My workflow: run the free detector on files before upload, publish, then open the live listing for an extension audit. When both zoom and first-photo floors fail, I fix photos first. Metadata edits are cheaper, but they cannot restore detail lost to a 794px save.
我的流程：上传前用免费检测跑文件，发布后打开线上商品页做扩展审计。放大与首图下限都失败时先修照片。字段编辑更便宜，却救不回 794px 另存丢失的细节。
I re-audit after Etsy policy updates. Our rules library changelog dates notes when Help pages move. Feature pages link back to those anchors so I am not relying on forum folklore.
Etsy 政策更新后我会复审。规则库更新日志会标注 Help 页面迁移时间。功能页链回这些锚点，避免依赖论坛传闻。
If multiple listings fail the same check, I fix export presets shop-wide. One photographer brief update beats fifty individual tag edits.
若多条商品页败在同一检查上，我就在全店修导出预设。一份摄影师说明更新，胜过五十次单独改标签。
I start with listing health for a single score view, then drill into photo, tag, and title feature pages for the dimension I failed.
我先用商品页健康分看总览，再钻进照片、标签、标题功能页，针对我失败的那一维。
Seasonal traffic spikes expose weak heroes faster than slow months. I schedule audits before major holidays when I bulk-upload gift-oriented variants.
季节流量高峰比淡季更快暴露弱首图。批量上传礼品向变体前，我会把审计排进日程。
Policy violations are separate from pixel rules. TagPeek highlights structural metadata and photos; read Etsy policy pages for prohibited items and claims.
政策违规与像素规则是分开的。TagPeek 标出结构性字段与照片；禁止商品与宣称请读 Etsy 政策页。
When I juggle multiple brands, I switch Chrome profiles so TagPeek always audits the intended shop’s listing URL, not a stale tab from another account.
同时管多个品牌时，我会切换 Chrome 配置，确保 TagPeek 审计的是目标店铺的商品页链接，而不是另一个账号留下的旧标签页。
I treat these checks as hygiene, not a hack. Fixing zoom and tag waste clears self-inflicted blockers while I still need great photos, pricing, and reviews to win sales.
我把合规当卫生习惯，不是黑客技巧。修好放大与标签浪费，清掉自找的障碍；成交仍需要好照片、定价与评价。
Cross-listing the same product on multiple platforms increases the risk of uploading a social-sized export to Etsy by mistake. I label exports per channel in the preset names.
同一产品跨平台上架，容易误把社交尺寸图传到 Etsy。我在导出预设名称里按渠道标注。
When Help articles conflict with forum advice, I trust Help for TagPeek rule links. Forums move faster and drift more often.
当 Help 与论坛建议冲突时，TagPeek 规则链接以 Help 为准。论坛更快，也更容易漂移。
Audit cadence matters: monthly for stable catalogs, weekly during launch sprints. Scores are snapshots, not a subscription to guaranteed traffic.
审计节奏很重要：稳定目录每月一次，上新冲刺每周一次。分数是快照，不是保证流量的订阅。
Reviews mentioning color accuracy sometimes trace to Adobe RGB exports. I add sRGB conversion to my checklist alongside pixels.
评价吐槽颜色不准，有时能追溯到 Adobe RGB 导出。我会把 sRGB 转换和像素一起写进清单。
Team retrospectives should ask which failed check appeared most often this month. Recurring zoom-off failures usually mean export preset drift, not random Etsy penalties.
团队复盘应问：本月最常出现的失败检查是哪项。反复的「放大关闭」通常意味着导出预设漂移，而不是随机 Etsy 处罚。
Paused listings still show old metadata when reactivated. I re-audit on relaunch instead of assuming last year’s photos still pass current floors.
暂停的商品页重新启用时仍显示旧字段。重新上线时我会复审，不要假设去年的照片仍过当前下限。
Vintage one-offs may share a template; I make sure each unique item’s hero matches that item’s flaws and scale.
多件 vintage 孤品可能共用模板；我确保每件独特商品的首图匹配该件的瑕疵与比例。
I print a one-page checklist from our rules library for packers and photographers: 635 first photo, 2000 zoom side, thirteen distinct tags, 140 title characters.
我会从规则库打印一页清单给打包与摄影：首图 635、放大边 2000、13 个不重复标签、标题 140 字符。