Etsy 图片尺寸要求：放大、首图、那些坑
Etsy image size requirements explained
卖家群里最常被问的一句是：「我图明明很清楚，为什么电脑上放大没了？」多数情况下，不是浏览器坏了，而是短边不够 2000 像素。Etsy 建议 listing 照片至少 2000px；我们实测里，短边低于这条，放大直接不出现。
Shop groups ask the same question: the photo looks sharp, but hover-zoom is gone on desktop. Usually the browser is fine — the short side is under 2000px. Etsy recommends at least 2000px; in our tests, zoom simply does not appear below that floor.
先分清三件事，别混在一块：
Keep three checks separate:
- 放大：看短边是否 ≥ 2000px（原图文件，不是网页另存）。
- Hover-zoom: short side ≥ 2000px on the master file, not a page save.
- 搜索首图：Etsy 还写过首图大约 635px 的底线，这是搜索方格用的，过了 635 仍可能没放大。
- First photo: Etsy also publishes ~635px for search grids — that is not the zoom gate.
- 794px 预览：页面上常见
il_794xN地址，那是 CDN 预览。右键另存看到 794，不能说明你上传的原图只有 794。 - 794px previews:
il_794xNCDN URLs are not your master file.
实操上我建议固定一套导出预设：最短边 2000（更好 2200 留余量）、sRGB、JPEG、不要透明底。按需印刷店尤其容易踩坑——供应商给的图有时是 1500 短边，看着在手机上够用，桌面端放大却关着。
Lock an export preset: short side 2000+ (2200 leaves margin), sRGB, JPEG, no alpha. POD shops often get 1500px supplier files that look fine on phones but fail desktop zoom.
发布前用本地检测最省事：选中文件，看分辨率和放大是否达标，再上传。发布后再用扩展对照线上商品页，确认买家看到的那套图也过线。两步都过，才少扯皮。
Check the file locally before upload, then confirm the live listing after publish. Both steps matter.
常见误判还有：把浏览器缩放当成放大失效；在手机上测悬停（手机没有悬停）；把模糊的拉大图硬撑到 2000px——像素数过了，细节仍糊，买家一眼能看出来。
Other traps: browser zoom mistaken for hover-zoom, testing on phones, or upscaling soft files to 2000px.
珠宝、刺绣、纸质纹理这类品类，放大几乎是下单前的必看动作。图够大，不等于构图也合适——首图仍要照顾搜索方格的裁切。尺寸过关只是底线，不是构图课。
For jewelry and texture-heavy goods, zoom is part of how buyers decide. Size is the floor, not composition advice.
想一次把标题、标签和图片一起过一遍，打开 全面查一遍。只查单张图，用 免费图片尺寸检测。
Run a full pass on Full check, or use the free image size checker for one photo.
If you shoot with a phone, check the export, not the camera roll thumbnail. Many phones show a bright preview while the shared JPEG is smaller after a messaging-app compress. Transfer the full-resolution file, then run the local checker before Etsy Manager.
手机拍摄时，要查导出文件，别只看相册缩略图。很多手机「为信息优化」后，发出去的 JPEG 比你以为的小。用隔空投送或数据线传原图，再跑本地检测，最后才打开 Etsy Manager。
Watermarks on the hero can shrink the usable product area after Etsy crops for search. Keep marks light and off the main subject if you must use them.
首图水印会在搜索裁切后进一步挤占产品区域。必须加水印时，尽量轻、避开主体。厚重水印边缘发糊，放大时更明显。
Batch-rename exports with the listing name and pixel size in the filename (for example ring-oval-2200.jpg). When zoom fails after a busy upload day, the filename helps you find which master was used.
导出文件名带上商品名和像素（如 ring-oval-2200.jpg）。上新高峰后若放大失效，靠文件名就能找回对应原图，而不用逐个打开。
Color profiles matter less than size for the zoom gate, but a wild CMYK export can shift hues after Etsy converts for the web. Stick to sRGB for product photos and still meet the 2000px short-side floor.
色彩配置对放大门槛影响不如尺寸大，但奇怪的 CMYK 导出经 Etsy 转网页色后可能偏色。产品照优先 sRGB；无论色彩怎么设，短边仍要够 2000px。
When you replace only photo three on a live listing, re-check the first photo too. Sellers sometimes fix a detail shot and leave an old under-size hero in slot one.
线上商品页只换第 3 张图时，也要再看首图。常见情况是细节图修好了，第一槽还留着旧的不够大的图。放大看的是买家实际看到的素材。
Studio lights can trick you into thinking a soft file is sharp. Zoom on your own monitor at 100% before upload. If edges already shimmer, buyers will see worse under Etsy’s loupe.
影棚灯有时会让你误判软图为清晰。上传前在显示器上 100% 查看。边缘已经发颤的话，买家用 Etsy 放大镜只会看得更糟。