· TagPeek
· TagPeek
The 794px trap
794px 陷阱
- Right-click save often grabs a 794px preview — not the file you uploaded. 右键另存，经常拿到的是 794px 小图，不是你上传的那张。
- Measure the file on your computer, or let TagPeek find the full-size source on the live page. 量你电脑上的原文件；或者让 TagPeek 在线上商品页找全尺寸来源。
- After you re-upload, wait a bit, then check zoom on desktop. 重新上传后稍等一会儿，再用桌面浏览器确认能不能放大。
Why this traps sellers
为什么卖家会踩坑
I learned this the hard way on my own listing. I opened the page, right-clicked the hero, saved it, and measured. The size looked fine. I still could not get hover-zoom to turn on after re-upload.
我自己的商品页也栽过这跟头。打开页面，右键存下首图，量了一下，尺寸看着还行。重新上传后，放大还是不开。
The saved file is not your upload. Etsy shows a smaller preview so the page loads fast. When the URL has il_794xN in it, that number is the display width — not your original. Treating that download as the real file is the 794px trap.
你另存的那份，并不是上传原图。Etsy 先给你看小图，页面才加载得快。链接里出现 il_794xN 时，那个数字是展示宽度，不是原图。把这次下载当真相，就是 794px 陷阱。
Your original file is still there — Etsy just does not hand out that link by default. The page shows you the fast-loading preview instead. TagPeek looks for the fuller source on the live listing first, then checks the pixel floors. We also wrote this up in Rule 06.
原图其实还在，只是 Etsy 默认不把那个链接直接给你。页面上先给你看加载快的预览。TagPeek 会在线上商品页优先找更完整的来源，再查像素底线。我们也写进了规则 06。
Why Etsy serves a smaller image
为什么 Etsy 会下发小图
Etsy sends the smaller version because it loads faster for buyers. Search pages load thousands of thumbnails. Buyers still see a clear enough photo at card size. The catch is you see the small version first when you save from the page.
Etsy 下发小图，是为了买家打开更快。搜索页要加载成千上万张缩略图。卡片尺寸下，买家看起来还够清楚。麻烦在于：你从页面另存时，先拿到的就是这张小图。
Even the page's own code points at the preview — so if you go looking there, you will just find the same wrong number. Downloading from there repeats the mistake unless you open the full-size link.
即便你去翻页面自己的代码，它指向的往往还是预览。所以你在那儿找，还是会看到同一个错误数字。除非你顺着全尺寸链接走，否则从那儿下载会再踩一次坑。
How I measure the right file
我怎么量对文件
I keep my exports from Photoshop, Canva, or Lightroom and drop those into TagPeek's free checker. Everything runs in the browser; nothing uploads.
You'll see the real size of your image, whether zoom is on, and exactly what to re-upload.
我自己会把 Photoshop、Canva 或 Lightroom 的导出拖进 TagPeek 免费检测。处理留在浏览器里，不会上传。
你会看到图的真实尺寸、放大开没开，以及该重新上传成什么样。
If you only have the 794px save left, blowing it up will not bring detail back. A blurry photo blown up to 2000px technically passes — but when a buyer zooms in, it still looks blurry. Find the original project file or take a new shot.
如果只剩 794px 另存件，硬放大找不回细节。模糊图拉到 2000px，数字上可能过关，但买家一点开大图还是糊。找回原工程文件，或者重新拍一张。
Some shops copy listings from templates. The copy keeps the preview links in notes while the real photos sit in a shared folder. Pick one folder per listing before you measure anything. TagPeek scores what Etsy shows on the live page — that is what buyers see after you publish.
有的店从模板复制商品页。副本备注里还挂着预览链接，真图却在共享盘某个文件夹。量尺寸前，先给每个商品页定一个唯一文件夹。TagPeek 查的是线上商品页实际显示的内容——也就是发布后买家看到的那一层。
Sales-estimate tools never needed your master file. They pull marketplace stats. We don't guess sales; we check Etsy's published listing rules. Comparing Alura, eRank, or EtsyHunt will not tell you if your hero is a preview.
估销量的工具从来不需要你的原图；它们拉的是市场统计。我们不做销量估算；我们对的是 Etsy 公开的商品页要求。对比 Alura、eRank 或 EtsyHunt，也看不出你的首图是不是预览。
After you re-upload
重新上传之后
After I re-upload a corrected file, I wait for the page to catch up, then check on desktop. TagPeek on the listing page shows whether zoom turns on with the new photo. I keep the checker notes so my next export uses the same settings.
我重新上传修正后的图，会等页面跟上，再在桌面端复查。商品页上的 TagPeek 会告诉你新图有没有把放大打开。我会把检测结果留着，下次导出沿用同一套设置。
If you work with a photographer, ask for exports where the short side clears 2000px after a square crop. Or put the exact size in the brief. It is much easier to get this right up front than to rescue a 794px save later.
如果跟摄影师合作，请对方导出时保证正方形裁切后短边仍超过 2000px。或者在 brief 里写死具体尺寸。一开始就做对，远比事后抢救 794px 另存件轻松。
If you have help: saving from the page is fine for ideas, but when you need to measure, use your own file. Measure your own file, or check the live listing with a tool that understands Etsy's preview layers.
如果有人帮你：页面另存用来找灵感没问题，但要量尺寸时，请用自己的文件。量原文件，或者用能分清 Etsy 预览分层的工具查线上商品页。
Browser tools that show sales badges do not fix this mix-up. They read marketplace stats, not your photo files. Use research tools for research, and check the live page for photo rules.
叠销量徽章的浏览器工具解决不了这个混淆。它们读的是市场统计，不是你的图。研究工具留给研究阶段；查图规则请对着线上页面。
Bulk editors that rewrite titles across hundreds of listings rarely touch the photos. After a big SEO pass, spot-check the heroes anyway. Perfect titles with a 794px-derived hero still fail zoom.
批量改上百个商品页标题的工具，很少动到图。大批量改完 SEO 之后，仍应对首图抽查。标题再漂亮，首图若来自 794px，放大照样失败。
Photographers sometimes send 2048px long-edge exports where a tall product shot has a short side of only 1365px. Always check the shortest side, not the long-edge number in the email.
摄影师有时给 2048px 长边导出，竖构图产品照短边却只有 1365px。看尺寸永远看最短边，别被邮件里的「长边数字」带偏。
Keep your originals somewhere safe — and name them after the listing so you can find them later. When Etsy updates Help articles, you can re-export from source instead of upscaling years of right-click saves.
把原图放在好找的地方，并按商品页命名，以后才找得着。Etsy 更新帮助文章时，你可以从源文件重新导出，而不是把多年右键另存的小图再放大。
Marketplace coaches sometimes teach screenshot competitor listings for mood boards. Keep those references out of your measurement folder. A board full of 794px saves is fine for ideas and dangerous as an export target.
有些教练会教截竞品商品页做灵感板。请把这些参考和测量文件夹分开。满是 794px 另存的灵感板适合找感觉，却危险地不宜当导出目标。
If you and someone else both edit the shop, agree on one way to name your final files. It saves a lot of "which version is this?" arguments. Zoom fights often start when someone uploaded v2-final-really-final instead of the checker-approved export.
如果两个人一起管店，先约定终稿怎么命名。能少吵很多「到底哪个版本」。关于放大的争执，往往能追溯到上传了 v2-final-really-final，而不是检测器认可的那份导出。
Listing importers that scrape competitor pages will pull 794px assets by design. If you use imports for inspiration, replace every hero with your own master before you publish. TagPeek on the live URL confirms whether you succeeded.
抓竞品页的导入工具，本来就会拉到 794px 素材。如果导入只为灵感，发布前请把每张首图换成自己的原图。线上页面上的 TagPeek 能确认你是否成功。
Some tools help you with filenames, but none of that can turn zoom on. Only the real image size matters. Keep filename tips separate from the size checklist.
有些工具会帮你起文件名，但那开不了放大。真正起作用的是上传尺寸。文件名优化和分辨率清单请分开看。
If your design tool shows canvas size in inches, convert to pixels on export. Use 300 DPI only when print needs it. Web listings need pixel floors, not inch labels on the artboard.
如果设计工具用英寸显示画布，导出时请换成像素。只有印刷需要时才用 300 DPI。网页商品页要的是像素底线，不是画板上的英寸标签。