· TagPeek
· TagPeek
Why Etsy turned your zoom off
为什么放大不可用
- Image-zoom follows pixels, not random outages — check short side ≥2000px. 图片放大跟像素走，不是随机故障——查短边 ≥2000px。
- Page previews lie about size; local-check the export, then confirm live. 页面预览会撒谎；本地测导出，再在线上确认。
- Test on desktop full-width; phones never reproduce hover zoom. 用桌面全宽测；手机复现不了图片放大。
I have been there: hover zoom suddenly stopped on a listing that used to work. Desktop buyers rely on magnifying texture and print detail before they add to cart. When zoom is off, the page still loads — the magnifier cursor simply never shows up.
我踩过：本来能放大的商品页，放大突然没了。桌面买家下单前常会放大看材质与印花。放大关着时，页还能开，只是放大镜光标不会出现。
Etsy recommends listing photos of at least 2000 pixels. In our tests, when the short side is under that line, hover-zoom is unavailable — not a softer zoom level. The feature simply does not appear. That is our observation, not an Etsy Help quote that says “we turn zoom off.”
Etsy 建议商品照至少 2000 像素。我们实测：短边低于该线时，放大直接不可用——不是变成更弱的放大，而是功能根本不出现。这是我们的观测，不是 Help 原文写着「我们会关闭放大」。
Why the listing page confuses you
为什么商品页会让你误判
The listing page rarely shows your original file. Etsy often serves a smaller preview so the page loads fast. When the link has il_794xN in it, that number is display width — not your upload. Right-click save shows 794 even when your master was larger (or smaller, if you upscaled).
商品页很少直接展示原图。Etsy 常先给你看小图，页面才加载得快。链接里出现 il_794xN 时，那个数字是展示宽度，不是上传原图。右键另存看到 794，原图可能更大——若你把小图硬放大，也可能反过来。
TagPeek treats the 794px preview as a trap, not the truth. On a live listing, the Chrome extension looks for the fuller source where Etsy exposes it, then applies the 2000px image recommendation from Rule 01. On your hard drive, the free checker reads the file before you upload.
TagPeek 把 794px 预览当陷阱，不当真相。线上商品页上，Chrome 扩展会尽量找 Etsy 暴露的全尺寸来源，再套用规则 01 的 2000px 短边。本地硬盘上，免费检测直接读文件，方便你上传前修好。
Another reason zoom “looks broken” is browser zoom or mobile view. Hover-to-zoom is a desktop interaction. Testing on a phone or a narrow window will not match what buyers see on a full-width browser.
放大看起来坏了，还可能是浏览器缩放或手机视图造成的。放大是桌面端交互。在手机或窄窗口里测，对不上买家用全宽浏览器时的行为。
How I fix it without guessing
我怎么不靠猜修好
Upscale workflows need care. Some sellers export a 1200px design, stretch it to 2000px, and expect Etsy to treat it as native. The pixel count may pass while blur still fails a human eye. Our local checker shows “soft” and the zoom floor as separate rows.
硬放大流程要小心。有人先导出 1200px，再拉到 2000px，指望 Etsy 当成原生分辨率。像素数可能过关，人眼仍觉得糊。本地检测会把「偏软」和建议图片尺寸分两行显示。
First-photo rules interact with zoom but are not the same check. Etsy also publishes a ~635px floor for the first listing photo in search. You can meet 635px and still fail hover-zoom if the short side is under 2000px. Zoom-ready files still need a crop that works in search grids.
首图规则与放大有关，但不是同一项检查。Etsy 还公布了搜索场景下首张照片约 635px 的底线。你可以满足 635px，短边仍低于 2000px 时放大仍会失败。已具备放大条件的文件，仍需要适合搜索网格的裁切。
When I re-export, I prefer sRGB and skip unnecessary transparency on product photos. Odd color profiles can shift hues after Etsy converts the upload. Watermarks on the hero are a self-check in our detector, not an automatic pass or fail.
我重新导出时优先用 sRGB，产品照尽量不要多余透明。奇怪的色彩配置在 Etsy 转换后可能偏色。首图水印在检测器里是自检项，不是自动通过或失败。
If I just replaced photos and zoom still looks wrong, I clear cache and reopen in a private window. Page lag can take a few minutes. Persistent zoom-off after a large upload usually means the new file still fails the floor — check the JPEG size in Finder, not only the browser preview.
刚换过照片而放大仍不对时，我会清缓存并在无痕窗口重开。页面滞后可能几分钟。大图上传后放大仍长期关闭，通常说明新文件仍未达标——请在系统文件信息里核对 JPEG 尺寸，不要只看浏览器预览。
Keyword research tools will not tell you whether zoom is on after you publish. They answer demand questions. TagPeek covers two moments — before publish (local file) and after (buyer view).
关键词工具不会告诉你发布后放大是否开启。它们回答的是需求问题。TagPeek 覆盖两个时刻——发布前（本地文件）与发布后（买家视角）。
We don't guess sales, rank, or revenue from fixing zoom. When zoom works, detail shoppers can check the product. That matches the Help articles linked from our rules library.
我们不会因修好放大去估算销量、排名或收入。放大开着时，在意细节的买家才能看清货。这与规则库指向的 Help 文章一致。
I start with the free image checker if I still have the master file. I paste exactly what to re-upload into my export workflow, publish, then open the listing in Chrome with TagPeek. If zoom still shows off, I compare the uploaded file to the one I measured locally — busy shops mix up similar listing files all the time.
若还有原图，我先跑免费图片检测。把重新上传配方贴进导出流程，发布后用 TagPeek 打开商品页确认。若仍显示关闭，就比对实际上传文件与本地测过的那份——忙店里传错相似商品图很常见。
Support forums sometimes suggest clearing cookies or switching browsers when zoom fails. Those steps rarely change Etsy’s pixel floor. Measure the upload instead. If the short side is even one pixel under, zoom stays off until you replace the file.
论坛有时建议放大失败时清 cookie 或换浏览器。这些步骤很少能动到 Etsy 的像素底线。不如去量上传文件本身。短边哪怕少 1 像素，放大也会一直关着，直到你换图。
Print-on-demand shops get supplier files with messy export settings. I open the supplier JPEG, run the local detector, and reject anything under the floor before it reaches slot one. Prevention is cheaper than swapping heroes on live listings.
按需印刷店常收到导出设置不一的供应商文件。我打开供应商 JPEG，跑本地检测，未达标的在进第一槽前就拒收。预防比在线上商品页换图便宜得多。
Jewelry macros need zoom more than flat digital downloads. For physical goods, I treat hover-zoom as part of product education. Buyers compare clasp detail across shops; a zoom-off listing looks less confident even with good reviews.
珠宝微距比平面数字下载更需要放大。对实体货，我把图片放大当产品说明的一部分。买家会跨店对比搭扣细节；放大关着的商品页即便评价不错，也显得不够自信。
After I re-upload and zoom flips from off to on, TagPeek records the score change. That trail helps me tell page lag apart from a real failed fix during busy launch weeks.
重新上传后若放大从关变开，TagPeek 会记下分数变化。忙碌上新周里，这条记录帮我分清是页面滞后，还是修复本身失败。
If I sell patterns or PDFs alongside physical variants, zoom applies to the photos buyers see for the physical item. Digital previews have different expectations, but a clear hero still helps in a mixed shop.
若我同时卖纸样或 PDF 与实体变体，放大作用于买家看到的实体商品照片。数字预览的期望不同，但在混合店铺里，清晰的首图依然有帮助。
I write my export preset down: width, height, JPEG quality, sharpening, and color profile. When zoom breaks after a teammate changes settings, I compare the preset to the last known good recipe from the detector — I do not guess.
我会把导出预设写下来：宽、高、JPEG 质量、锐化与色彩配置。团队改设置后若放大坏了，就用检测器上次确认可用的配方对照预设，而不是凭感觉猜。